Video Marketing for Restaurants in Jamaica

Your food already has a story. A short video can show the steam from the pot, the seasoning on the grill, the first tray of patties, or the plate that comes out at lunchtime. It can also answer the practical questions people have before they visit.

We can shape your footage into:

• Dish reveals for jerk chicken, seafood, patties, pastries, coffee, cocktails or daily specials.
• Behind-the-grill and kitchen clips showing seasoning, smoking, grilling, baking and plating.
• Menu-of-the-day videos with the item, price, serving period and availability.
• Owner and staff introductions.
• Location clips showing the roadside landmark, entrance, parking and dining area.
• Customer-experience videos featuring ambience, table settings, live music or events, with permission.
• Short answers about opening hours, reservations, dietary choices, payment methods and service areas.
• Event previews and recaps for Sunday dinner, live music, holiday menus and seasonal specials.

A roadside cookshop may need a clear location, today’s food, the serving time and the price. A jerk centre may need grill action, portion size, sides, opening hours and directions. A bakery or café may need morning preparation, fresh batches, coffee service and what is still in stock. A sit-down restaurant may need its signature dishes, setting, service and reservation details.

The format should fit the business. A short video cannot replace accurate hours, a current menu, a phone number or a clear address. It works alongside those details.

For prerecorded video with audio, WCAG 2.1 Success Criterion 1.2.2 requires captions unless the video is clearly labelled as a media alternative for text. Captions should include spoken words, speaker identification where needed and meaningful sounds such as music, laughter or an important kitchen sound. W3C explains the caption requirement.

We add readable captions and on-screen text so people can understand the video with sound muted, in a noisy place or while using mobile data. Captions also help Deaf and hard-of-hearing viewers, non-native speakers and people who need clearer wording around Jamaican accents, patois or kitchen noise.

Automatic captions can misrepresent accents, dialects and background speech. YouTube advises reviewing and correcting them through its captioning guidance. We check names, dishes, prices, locations and opening information before the final version is approved.

A useful food video should make the dish clear quickly. Where relevant, the text should also show the price, location, serving period and next step. A viewer should not need to listen to the whole clip to learn when you open.

Please send us:

• The correct business name, address, phone number, opening hours and website.
• The current menu, prices, serving sizes and availability.
• The dishes, preparation areas, team members and location you want to show.
• A person who can explain the restaurant’s story and answer factual questions.
• Permission to record on the premises.
• Permission from identifiable staff, customers, creators or performers where needed.
• Details about special events, seasonal menus and limited-time offers.
• Access or delegated permissions for the relevant social accounts and Google Business Profile.
• A named approver for food, prices, location, claims and dates.
• Your logo, colours and preferred contact details.

Use role-based access where possible, keep copies of the final files and record permissions for identifiable people shown in the content.

If a customer supplies a phone number for one order or enquiry, do not automatically add that person to a promotional WhatsApp list. WhatsApp Business policy requires permission before messaging and requires businesses to respect opt-outs.

Show the food customers can actually receive. If a special is available for one day or one season, put the date or availability in the video. Do not show a portion, price or dish as permanent when it is not.

Jamaica’s Fair Competition Act applies to audio-visual promotions. The Fair Trading Commission says a public representation must not be false, misleading or likely to mislead in a material way. Avoid claims such as guaranteed bookings, guaranteed covers, guaranteed Google positions or promises that a video will double sales. See the Fair Trading Commission guidance on misleading advertising and section 37 of the Fair Competition Act.

Get permission before using an identifiable person’s face, voice, testimonial or personal story. Keep a record of that permission and explain where the video may appear. The Office of the Information Commissioner’s Data Protection Act material covers informed consent and direct marketing obligations.

For paid creator content, use the platform’s disclosure tools. TikTok says creators must turn on the commercial content disclosure setting when posting content that promotes a brand, product or service. Meta’s branded content guidance also addresses paid or gifted partnerships. YouTube prohibits misleading titles, thumbnails, descriptions and other attempts to trick viewers, as stated in its Spam policy.